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🥸 “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

The Best One Yet

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Innovative Revenue Streams

This chapter explores various revenue generation strategies used by companies, focusing on Hertz's car rental and vehicle management practices. It also discusses 'espionage advertising' through the comedy series Roomies, emphasizing new marketing tactics that appeal to younger audiences.

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