The Best One Yet cover image

🥸 “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

The Best One Yet

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Innovative Strategies in Fast Food and Car Rentals

This chapter explores how Taco Bell capitalizes on remix culture to enhance its market presence in the fast food industry. It also discusses Hertz's strategic partnership with Amazon to sell used rental cars, marking a turning point for the company as it seeks recovery and adapts to changing market dynamics.

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