

555: From Side Hustle to $300k a Year: Building an In-Demand Business with Local SEO
15 snips Mar 2, 2023
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Health Scare Leads to Business Idea
- Kody Smith, while working 50 hours a week, faced health issues due to stress.
- This led him to seek a less stressful alternative, ultimately starting his pet waste removal business.
Bad Service Inspires Entrepreneurship
- Kody initially hired a pooper scooper service, but they didn't do a great job.
- This sparked his idea to start his own business and use his SEO skills to rank it.
Pricing Strategy
- Match competitor pricing or charge slightly more and provide better service.
- Don't undercut your competition, focus on service quality instead.