The Origin Story of the Aw Crap Domain Name

I started off by hiring someone to clean my yard. Then I was like, you know what? Maybe I could just build the site and rank it. So I started building. And that's the origin story for the aw crap domain name. But is it something that people could relate to? Cause I've noticed other people say it all the time. Not just with dog poop,. Yeah, it's a perfect, I love the branding on it. And it's similar. We had Erica Crouppen on the show a few years ago, and it was kind of like her similar origin story.