Business of Tech: Daily 10-Minute IT Services Insights
Starting an MSP, tools providers holding MSPs back, and MSP disruption with Marcus Olson
Sep 24, 2022
Marcus Olson, CEO and founder of Pliancy, talks about the challenges and future of the MSP industry, the impact of Microsoft and Apple in the market, starting an MSP today, motivations of tool providers hindering innovation, lack of venture money, and the potential for disruption in the industry.
22:40
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Quick takeaways
- MSPs need to raise prices and differentiate their offerings to deliver meaningful results amidst increasing pressure from security and other challenges.
- Focusing on branding, talent acquisition, and creating innovative offerings is crucial for MSPs to stand out in a crowded market and capitalize on the changing landscape.
Deep dives
The industry is in serious trouble due to fragmentation and a race to the bottom
The speaker believes that the IT industry is in serious trouble because customers are demanding more while MSPs are operating out of fear and engaging in a race to the bottom. MSPs are hesitant to raise their prices and differentiate their offerings. However, clients are tired of hearing that they are better, and the industry needs to raise prices to deliver meaningful results amidst increasing pressure from security and other challenges.
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