10% Happier with Dan Harris We All Need To Make Money and Interact With Capitalism. Is There a Non-Icky Way To Do It? | David Gelles
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Oct 3, 2025 David Gelles, a New York Times reporter and author of *Dirtbag Billionaire*, dives into the innovative ethos of Yvon Chouinard and Patagonia. He explores the concept of being a 'dirtbag' as a minimalistic lifestyle and how Chouinard has revolutionized ethical capitalism. Gelles discusses challenges within traditional capitalism, ways to nurture young minds about wealth, and the coexistence of Buddhism and business ethics. He offers practical advice for living sustainably while pushing for a more equitable future amid environmental crises.
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From Dirtbag Climber To Founder
- Yvon Chouinard grew up in Maine, moved to California, and became a self-taught rock climber who made his own gear.
- His outdoor devotion and gear-making led directly to founding the company that became Patagonia.
Dirtbag: Values Over Valuables
- 'Dirtbag' describes someone who prioritizes experiences over possessions and willingly lives simply.
- Chouinard self-identifies as a dirtbag despite having amassed, then renounced, billionaire wealth.
Unusual Employee Care And Activism
- Patagonia offered generous family benefits, built on-campus support, and even pays companions for nursing mothers who travel.
- The company also used early profits to support local environmental activism and later funded large conservation efforts.
