

Ep 246 - He Scaled to 70 STRs While Running 2 Companies with Buck Cumbo
Jun 16, 2025
Buck Cumbo, owner of Sea Mountain Vacations and Brand Director at The 100 Collection, shares his journey from managing a single rental to overseeing 70 properties while running a digital marketing agency. He reveals how partnerships and innovative strategies propelled his rapid growth, including leveraging AI for efficiency. Buck discusses the importance of cash flow strategies during slow seasons and emphasizes crafting irresistible offers to attract clients. With a focus on tech and maintenance, he explains how these elements can boost guest satisfaction and retention.
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Starting Small to Scale Big
- Buck started his short-term rental business with one property bought sight unseen while moving to Nashville.
- That initial success led him to manage friends' properties and rapidly grow his vacation rental company back in Myrtle Beach.
Craft Offers Using AI
- Use AI tools like ChatGPT and reference marketing books to craft compelling offers.
- Test multiple offers to find what resonates best with your target audience.
Flat-Fee Maintenance Plan Benefits
- Offer a quarterly flat-fee maintenance plan to homeowners covering labor and parts.
- This maintains high property standards and enhances guest satisfaction by allowing unlimited service visits.