Product Driven Product Market Fit: When Customers Pull You Forward with Pablo Srugo
Apr 10, 2025
In this engaging conversation, Pablo Srugo, Partner at Mistral VC and host of the Product Market Fit podcast, dives deep into the critical journey from product conception to market success. He shares essential metrics that indicate product-market fit, including the Sean Ellis test, and discusses the importance of customer feedback. Pablo also reflects on his own entrepreneurial failures, emphasizing the need for timing and adaptability. Listeners gain insights into the transformative power of understanding customer needs and navigating the complexities of startup growth.
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Defining Product-Market Fit
- Product-market fit is when your product delivers exactly what your target market wants, creating strong demand pull.
- It's a spectrum, not a fixed state, requiring continuous reinvention as markets change.
40% Demo-to-Close Benchmark
- A demo-to-close conversion rate above 40% indicates strong message-market fit in B2B SaaS sales.
- High conversion rates suggest your pitch resonates, though this metric varies by sales model.
Stackify's Challenging Growth
- In Matt Watson's Stackify, they had a 30% demo-to-close rate but never achieved true product-market fit.
- They grew but had to constantly push growth, lacking the market pull seen in product-market fit.