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Product Market Fit: When Customers Pull You Forward with Pablo Srugo

Product Driven

CHAPTER

Navigating Product Market Fit

This chapter explores the nuanced concept of product market fit and its distinction from message market fit. It emphasizes the significance of measuring customer sentiment through metrics like the Sean Ellis test, and highlights the importance of understanding actual customer needs to ensure market demand. Through anecdotes and examples, the chapter illustrates the pivotal role of timing and the necessity of pivoting in response to customer feedback and market readiness.

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