This Week in Startups Snack App’s Kim Kaplan PLUS 3 key metrics that matter for consumer, enterprise SaaS & marketplace startups | E1195
Apr 6, 2021
Discover innovative strategies startups can use to capture venture capitalists' attention, including a unique dating app concept. Learn essential communication tactics for founders and crucial metrics like churn rates and customer acquisition costs that drive consumer and SaaS success. Dive into the evolution of dating apps influenced by Gen Z preferences, featuring video profiles. Explore the challenges of authenticity in online dating and insights into investment opportunities, all while navigating the modern dynamics of romantic connections.
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Promote Your Startup
- Find a podcast listened to by VCs and promote your startup.
- Celebrate company wins through blog posts and social media.
Key Metrics for Consumer Subscriptions
- For consumer subscriptions, analyze churn rate among top users, customer acquisition cost (CAC), and marketing spend.
- High CAC with surging growth can be a good sign, but lower CAC may indicate higher investment risk.
Key Metrics for Marketplaces
- In marketplaces, examine transaction frequency, take rate, and average transaction value.
- Balance high-frequency, low-value transactions with lower frequency, high-value ones.