The Dating App Evolution: Trends and Generational Insights

This chapter examines the payment models of dating apps, particularly the freemium approach, and explores cultural attitudes towards virtual gifting among different generations. It highlights the impact of major players like Bumble and Match on new competitors and discusses the influence of video interaction on user engagement. The chapter also addresses the challenges of authenticity in online dating, delving into generational perceptions and the phenomenon of 'catfishing' in the digital landscape.