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Off The Grid: Leaving Social Media Without Losing All Your Clients
🧐 To Substack or Not to Substack?
May 3, 2023
40:48
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Quick takeaways
- Substack focuses on monetization through scale, limiting direct sales capabilities for businesses.
- Integrating various content types blurs distinctions, posing challenges for audience engagement and effective marketing strategies.
Deep dives
The Purpose of Substack and Concerns with Email Marketing
Substack is a platform primarily designed for writers and offers free email and podcasting services. While beneficial for monetization, it lacks features for effective email marketing needed for business sales. Substack's focus on converting free to paid subscribers limits its applicability for direct selling to customers.
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