Dhar Mann, creator of morality tales videos with 60 billion views, shares his journey from near-broke to massive success. Raised in an Indian Sikh family, faced a downfall in a Ponzi scheme, and started making dramatic videos. Today, he runs a huge production studio in Burbank with millions of subscribers.
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Quick takeaways
Dhar Mann's journey from failure to success showcases resilience and determination in entrepreneurship.
Creating relatable and emotionally resonant content is key to building a loyal audience on social media platforms.
Transitioning from individual creator to building a production studio enables scaling content production and impactful storytelling.
Deep dives
Starting From Scratch in the Cosmetics Industry
Dar Mann, after a spell of failures and losses in ventures like real estate, a medical marijuana store, and a Ponzi scheme, took a leap into the cosmetics field with his wife Laura. Together, they co-founded LiveGlam, a cosmetics brand that quickly scaled up and became profitable, shipping over a million products annually and generating over $8 million in revenue.
Transitioning to Inspirational Video Content
Despite finding success with LiveGlam, Dar felt a pull towards creating inspirational videos after observing popular motivational speakers on social media platforms like Facebook. Initially hesitant due to his age and lack of experience in the motivational content space, Dar's wife urged him to start producing short inspirational videos. He began posting videos with simple, enunciated, and slow speech, focusing on persistence and sharing stories during his journey.
Experimenting with Video Formats
Dar's early video content struggled to gain traction, despite his consistent efforts. He experimented with various storytelling formats, from narrated personal experiences to low-budget animations and live-action skits. Each iteration aimed to inspire viewers with moral lessons and relatable anecdotes, leading Dar to refine his storytelling approach while balancing running LiveGlam.
Finding Success with Relatable Live-Action Content
After facing discouragement and contemplating quitting, Dar created a live-action video depicting a husband taking his stay-at-home wife for granted. This emotionally resonant piece, showcasing relatable domestic dynamics, became a turning point. The impactful narrative struck a chord with audiences, marking the beginning of Dar's success in creating authentic and relatable video content.
Building a Viral Presence on Social Media
Starting with a heartfelt video highlighting the challenges faced by stay-at-home moms, the podcaster's content resonates with viewers, leading to viral success. The initial video's immense impact on social media, garnering millions of views, kickstarts a journey of creating relatable, universally appealing content. By staying clear of divisive topics and focusing on uplifting narratives, the podcaster grows a dedicated following, leveraging emotional storytelling and positive resolutions.
Scaling Success Through Adaptation
As the podcaster's digital presence expands, strategic shifts pave the way for unprecedented growth. Transitioning from short to longer videos and analyzing audience feedback on platforms like YouTube shape content creation. Amid the challenges of managing rapid growth, evolving team structures, and diversifying revenue streams, a pivotal decision is made to shift focus from individual presence to building a robust studio supported by a dedicated team. This transformation marks a shift towards impactful storytelling and scaling content production to new heights.
Five years before he became a massively successful content creator, Dhar Mann was nearly broke and living in a studio apartment. It’s the kind of story he might tell in one of his videos: bite-sized, live-action morality tales that have earned 60 billion views across YouTube, Facebook, and other platforms. Raised in an Indian Sikh family, Dhar had a strong entrepreneurial drive, which led to early business success, but also a spectacular downfall when he got pulled into a Ponzi scheme. A few years after losing nearly everything, he began making short, dramatic videos that conveyed life lessons. Nobody watched at first and critics called them cheesy, but today, Dhar has a huge production studio in Burbank, where dozens of employees make content for tens of millions of subscribers.
This episode was produced by Alex Cheng and Casey Herman, with music by Ramtin Arablouei.
Edited by Neva Grant, with research help from Katherine Sypher.
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