Navigating Growth in Digital Media

Five years before he became a massively successful content creator, Dhar Mann was nearly broke and living in a studio apartment. It’s the kind of story he might tell in one of his videos: bite-sized, live-action morality tales that have earned 60 billion views across YouTube, Facebook, and other platforms. Raised in an Indian Sikh family, Dhar had a strong entrepreneurial drive, which led to early business success, but also a spectacular downfall when he got pulled into a Ponzi scheme. A few years after losing nearly everything, he began making short, dramatic videos that conveyed life lessons. Nobody watched at first and critics called them cheesy, but today, Dhar has a huge production studio in Burbank, where dozens of  employees make content for tens of millions of subscribers.

This episode was produced by Alex Cheng and Casey Herman, with music by Ramtin Arablouei.

Edited by Neva Grant, with research help from Katherine Sypher.

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