Social Currency with Sammi Cohen Ty Haney (Outdoor Voices, TYB, Joggy) on Leaving Her $100M Brand, the Girlboss Achilles Heel and Second Acts
May 13, 2025
Ty Haney, the founder of Outdoor Voices, Joggy, and TYB, transformed the athletic wear landscape with her 'Doing Things' movement at just 23. In an insightful conversation, she reflects on her tumultuous journey, discussing what she learned from the rise and fall of Outdoor Voices. Ty sheds light on the darker side of venture capital, the significance of equity for founders, and her commitment to community through her new ventures. With Joggy, she champions cleaner energy drinks, while TYB redefines customer loyalty through community engagement.
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Outdoor Voices' Community Rituals
- Outdoor Voices built community around the mission to "get the world moving" by making fitness fun and accessible.
- The team bonded through rituals like Friday basketball, blending company values with active engagement.
The Girlboss Era's Double-Edged Sword
- The girlboss era elevated female founders as brands but created high personal risk as the founder became the story.
- Being the face of a brand became an Achilles heel amid media takedowns and scrutiny.
The Pressure of Rapid Funding
- Rapidly raising huge venture capital can pressure startups into unsustainable "growth at all costs".
- For physical product businesses, such high stakes growth may lead to operational difficulties and failure.