Revolutionizing Customer Loyalty with TYB

At just 23 years old Ty Haney was the face of Outdoor Voices—the mind behind the “Doing Things” movement and a figure of the Girlboss era. Then came the backlash, boardroom battles, and exit from the brand she built. Today, Sammi sits down with Ty to unpack the rise and fall of Outdoor Voices and Ty’s game-changing second act.

Ty reveals what she wishes she knew as a first-time founder, the dark side of VC and the most important lesson she’s learned on equity as a founder. She also shares the latest on her new ventures—Joggy, a clean energy brand, and TYB, a platform redefining what community-powered business looks like.

If you've ever launched, led, or lost something you built, this one will hit home.

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Check out TYB here and Joggy here 

Here’s what Sammi covers today with Ty:

00:00 How Ty Haney Scaled Outdoor Voices to $100M 

02:05 How to Build Community within your Business

06:17 The Curse of the Girlboss Era

08:41 The Trap of Growth Versus Profitability

21:13 The Importance of Equity as a Founder

23:27 Second Acts: TYB and Joggy

29:37 The Value Proposition of Joggy

32:21 The Value Proposition of TYB

46:00 Insights and Reflections

48:52 Social Currency Corner

49:58 Advice for Founders

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