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The Power Law of Hits
- The power law curve (Zipf's law) reveals that the most common items in a set occur far more frequently than others.
- This applies to various domains, from word frequency to best-selling books and movies.
Super Bowl, Thanksgiving, and Beer
- The Super Bowl's success stems from attracting both infrequent and regular TV viewers.
- Thanksgiving turkey sales spike because even non-turkey eaters consume it then, while beer sales follow Zipf's law, with top brands attracting heavy drinkers ("whales").
The Importance of Whales
- "Whales," or heavy users, drive product usage, consuming a disproportionately large amount.
- Twitter exemplifies this, with many users never tweeting while a small percentage drives engagement.