Hitsville
Akimbo: A Podcast from Seth Godin
00:00
How to Make a Hit Beer
When you make a product or service that can be used a bunch, appealing to people who use it a lot is essential. The number one brand of beer in america is bud light, followed by cors light and miller light. Broadway plays cost millions more to put on than the new yorkers because they are so popular. A full page add-on for an ad costing just 80 thousand dollars can cost up to 80 million dollars. And if we take a look at how broadway producers spend money, what they tend to do is to reach out to tourists but not regular customers.
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