The Whales Are the Key to Making a Play Work

If you go to a theatre, maybe half the people in that theatre it's the only play they're going to see. A big percentage of the people in the theatre have seen three plays this year or three musicals this year. So when you do the math, these whales, these whales are the key. Without them, a play can't make it. Another way to build a hit though, is more difficult, but for some people, really satisfying,. which is to be the divinci code, the one the home run. Every best seller in this category is a surprise best seller because starting from scratch, creating harry potter 50 shades. It's not preordained