Woman Owned: The Growth Podcast for Women Entrepreneurs The Customer Insight Process That Helped Reengineer a Flagging Business Model And Drive 7-Figure Growth feat. MEREDITH NOBLE
Jul 22, 2025
In this insightful discussion, Meredith Noble, co-founder of Learn Grant Writing and best-selling author, shares her entrepreneurial journey after facing a daunting $20,000 loss. She reveals how a systematic customer insight process turned her business around, driving $45,000 in monthly revenue within seven months. Noble emphasizes the critical role of customer journey mapping, the power of niche targeting, and understanding client needs. Her story is a testament to data-driven decision-making fueling successful transformations.
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December 2020 Business Crisis
- In December 2020, Meredith's business lost $20,000 in one month with only 6-8 weeks of runway left.
- Alex quit a well-paying job to join Meredith, increasing the pressure to save the business quickly.
Use Customer Language in Marketing
- Conduct 30-minute interviews with both your favorite customers and leads to understand their hopes, fears, and language.
- Use their exact language in your marketing materials to better resonate and address objections.
Interview Quiet Customers for Feedback
- Avoid focusing only on your most enthusiastic customers; they won't provide critical feedback for improvement.
- Instead, engage quieter customers who may have unmet needs or partial results for valuable insights.