In this insightful discussion, Meredith Noble, co-founder of Learn Grant Writing and best-selling author, shares her entrepreneurial journey after facing a daunting $20,000 loss. She reveals how a systematic customer insight process turned her business around, driving $45,000 in monthly revenue within seven months. Noble emphasizes the critical role of customer journey mapping, the power of niche targeting, and understanding client needs. Her story is a testament to data-driven decision-making fueling successful transformations.