
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
#635 - 2 Amazon Product & Keyword Research Strategies for 2025
Jan 28, 2025
Discover two innovative strategies for uncovering high-performing products and keywords in the e-commerce landscape. Learn how one seller found a product that raked in tens of thousands of dollars using market gap analysis. Dive into the specifics of optimizing Amazon PPC campaigns and boosting product visibility through keyword relevance. Explore powerful tools like Helium 10's Cerebro and Black Box, designed to help you find hidden gems and elevate your selling strategies for 2025.
37:20
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Quick takeaways
- Utilizing Helium 10's Black Box for keyword analysis helps sellers identify high-potential products by uncovering market gaps based on click and conversion metrics.
- Recognizing emerging trends in niche markets, like the 'Meat Resting Blanket,' allows sellers to capitalize on low-competition opportunities before they become mainstream.
Deep dives
Effective Product Research Techniques
Two effective product research strategies are emphasized, demonstrating their potential to uncover lucrative opportunities. One example mentioned involves using Helium 10's Black Box to explore product categories linked to specific keywords, like 'bamboo.' Analyzing click share and conversion rates helps identify niches where customer needs are unmet, revealing products like bamboo mattress protectors and Roman bamboo shades that saw clicks without conversions. This approach allows sellers to pinpoint gaps in the market, offering insights into products that could succeed if improved upon.
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