The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics 486. Making It Easy: The Art of Seamless Sales
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Apr 8, 2025 Nikki Rausch, a seasoned sales coach and founder of SalesMaven, shares her expertise in simplifying the sales process. She emphasizes the importance of clear, customer-focused messaging to enhance engagement and conversion rates. The discussion covers effective scheduling techniques, including the 'three times technique' for meeting arrangements. Nikki also highlights the need to reduce 'I' statements in communication for better reader connection. Throughout, she provides actionable tips to make the sales experience as effortless as possible for clients.
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Three Times Technique
- Offer specific meeting times instead of asking when someone is available.
- This respects people's time and makes scheduling easier.
Impersonal Scheduling Links
- Nikki Rausch shares a story about a client who offended a potential customer by using an impersonal scheduling link.
- The client's scheduling link was full of "I" statements, making her seem self-centered.
Reduce "I" Statements
- Minimize "I" statements in emails, especially sales emails.
- Focus on the customer's needs and how you can help them instead of talking about yourself.
