Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast #165 - How Branding in 2025 Will Either Make or Break Your Business
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Jan 30, 2025 The conversation highlights the crucial role of branding in shaping business success in 2025. Discover how clear marketing strategies can propel you ahead of the competition and dominate your service areas. Learn effective budgeting and revenue goal-setting to keep your business on track. The importance of quarterly reviews and lead generation in a changing market is emphasized, along with tips for enhancing customer service and leveraging local services ads. Gain insights on making brand recognition a cornerstone of your growth strategy.
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Budgeting and Regular Check-Ins
- Implement consistent weekly check-ins on key metrics and targets.
- Conduct monthly financial reviews and coaching sessions for continuous improvement.
Benchmarking for HVAC, Plumbing, and Electrical
- Aim for 50% gross margin in HVAC, which is considered good; 55% is exceptional.
- Target 60% in plumbing (20% labor, 20% materials) and 60-65% in electrical due to lower material costs.
Organic Growth and Density Focus
- John Wilson shares how Wilson Companies expanded organically, primarily through lead generation.
- They are shifting focus from expanding reach to increasing density in existing service areas.