The Informed Life Karen McGrane on Content Management
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Oct 20, 2024 Karen McGrane, a versatile UX expert and co-founder of Autogram, dives into the transformative impact of AI on content management. She highlights the shift of content-heavy organizations towards digital-centric models, underlining the crucial role of effective governance. McGrane emphasizes collaboration and structured approaches for long-term success. Additionally, she discusses the balance between leveraging AI and maintaining human oversight, advocating for AI as a tool to enhance rather than replace creative efforts.
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Content Management Advice
- Businesses often overlook their content management needs until problems arise.
- Regularly assess your content strategy, especially when implementing new technologies or platforms.
AI Transition
- Generative AI is causing a significant transition in how content is created and managed.
- It presents both opportunities and risks, similar to the shift to mobile.
AI's Impact on Content Creation
- AI may threaten routine writing jobs, but skilled content strategists remain essential.
- The overproduction of low-value, SEO-driven content may need reevaluation.