Karen McGrane, a versatile UX expert and co-founder of Autogram, dives into the transformative impact of AI on content management. She highlights the shift of content-heavy organizations towards digital-centric models, underlining the crucial role of effective governance. McGrane emphasizes collaboration and structured approaches for long-term success. Additionally, she discusses the balance between leveraging AI and maintaining human oversight, advocating for AI as a tool to enhance rather than replace creative efforts.