The Efficient Advisor: Tactical Business Advice for Financial Planners

340: Thinking About Making a Move? The Questions Every Advisor Should Ask First with Shelby Nicholl

Jan 20, 2026
Shelby Nicholl, a transition consultant for financial advisors and founder of Muriel Consulting, dives into the complexities of advisor independence. She shares how to evaluate frustrations to determine true deal breakers and outlines three essential fit factors for advisors contemplating a move. The discussion emphasizes the importance of effective client communication during transitions and highlights the key team members advisors need to ensure a successful transition. This insightful chat offers clarity for those considering their next career step.
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ANECDOTE

From Corporate Roles To Transition Consulting

  • Shelby moved from corporate roles to consulting after advisors repeatedly asked for trusted help.
  • She started by accepting a third team because prior options weren't serving advisors well and grew services from there.
INSIGHT

Pick Channel And Ownership First

  • Advisors choose a channel (BD vs RIA) and ownership model first because that shapes every other decision.
  • True independence means you own your book and can serve clients the way you deem appropriate.
ADVICE

Use Three Buckets To Evaluate Fit

  • Evaluate fit across three buckets: functionality, financials, and personality.
  • Start with a vision of your perfect practice and use those buckets to narrow suitable firms or the need to build your own.
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