

Nicolas Hieronimus CEO of L'Oréal
5 snips May 4, 2022
Nicolas Hieronimus, CEO of L'Oréal, shares insights on the evolving beauty industry. He discusses the blend of art and science in innovation and how it shapes consumer desires. Hieronimus highlights beauty's positive impact on self-esteem and the company's commitment to sustainability. He addresses trends like the growing acceptance of men's beauty products and the role of social media. Finally, he navigates the complexities of leadership amid geopolitical challenges, emphasizing the values of diversity and meritocracy in the beauty sector.
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French History with Beauty
- France has a rich history with beauty, from the courts of French kings to Catherine de Médicis' traveling perfumer.
- Fragrance and aesthetics were highly valued, contributing to the French "art de vivre."
Fructis Success Story
- Early in his career, Nicolas Hieronimus created the Fructis brand, a fluorescent green shampoo.
- This disrupted the market, which was dominated by white, creamy products, and became a success.
Beauty's Positive Impact
- The beauty industry is positive, making people feel better and improving their confidence.
- This, combined with the unattainable nature of beauty, ensures continuous market growth.