In Good Company with Nicolai Tangen cover image

Nicolas Hieronimus CEO of L'Oréal

In Good Company with Nicolai Tangen

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The Fusion of Art and Science in Beauty Innovation

This chapter delves into the interplay between creativity and scientific innovation in the beauty industry, particularly among French and Italian brands. It highlights a successful marketing strategy that disrupted traditional trends, showcasing how innovative freedom and scientific research create products that connect with consumer aspirations.

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