The $100 MBA Show
MBA1613 Guest Teacher – Jeff White – How to Make Your Website Accessible to All
Sep 14, 2020
Jeff White, a website accessibility expert with nearly 30 years in web design, shares invaluable insights on making your website inclusive. He emphasizes that accessibility isn't just ethically necessary; it's also smart for business. Jeff discusses the importance of clear navigation, structured content, and the use of essential tools like alternative text and video captions. He highlights best practices, legal implications, and the potential sales lost by excluding users with disabilities, urging all businesses to create welcoming digital spaces.
18:33
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Quick takeaways
- Making websites accessible is not only a legal obligation but a strategic business move that broadens market reach.
- Implementing clear navigation and content alternatives significantly enhances user experience for individuals with disabilities.
Deep dives
Understanding Website Accessibility
A significant portion of the American population, specifically 13%, lives with some form of disability, impacting their ability to access many websites. It's essential for businesses to recognize that having an accessible website is not just a legal requirement under the Americans with Disabilities Act (ADA), but also a strategic advantage in reaching a wider audience. Failure to provide accessibility can lead to potential lawsuits and lost customers. By making websites more accessible, companies can increase their market reach and enhance user satisfaction.
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