Jeff White

Jeff White, a UX designer and entrepreneur with two decades of experience, dives into the art of storytelling in design. He shares his 'lightbulb moment' that reshaped his approach and discusses common misconceptions surrounding storytelling. Jeff emphasizes the importance of crafting narratives that articulate the 'why' behind design choices, enhancing case studies, and tailoring stories to different audiences. He also addresses overcoming public speaking fears and maximizing tools like Notion for personal organization, all while infusing humor and relatable experiences.

Jeff White, expert in UX storytelling, shares actionable advice on how to improve storytelling skills. Topics include common mistakes, different storytelling frameworks, using personas, and utilizing storytelling in interviews. The hosts also discuss favorite books and struggles with creativity.

Jeff White, a website accessibility expert with nearly 30 years in web design, shares invaluable insights on making your website inclusive. He emphasizes that accessibility isn't just ethically necessary; it's also smart for business. Jeff discusses the importance of clear navigation, structured content, and the use of essential tools like alternative text and video captions. He highlights best practices, legal implications, and the potential sales lost by excluding users with disabilities, urging all businesses to create welcoming digital spaces.