Human-First AI Marketing Podcast by Avenue9

The Marketer’s Manual on Generative AI with John Suarez

Aug 4, 2025
John Suarez, co-author of The Marketer’s Manual on Generative AI and a leader at SmartBug Media, discusses transforming marketing through AI-driven insights. He emphasizes the need for better context over more content, advocating for tailored approaches in AI strategies. Traditional blogging is losing its effectiveness, underscoring a shift to multi-format content. John also highlights the importance of quality inputs for AI tools and explores ethical considerations in personalized marketing. This conversation blends innovation with a human-first approach.
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ADVICE

Keep Marketing Human First

  • Know your customer deeply through research and conversations.
  • Use real feedback on your marketing and products to stay customer-centric.
ADVICE

Remix Content Strategically

  • Remix your best content to fit formats your audience prefers.
  • Use AI tools to repurpose blogs, webinars, and more strategically.
ADVICE

Source and Strategize Content

  • Create great source material before remixing content.
  • Align content pieces with a coherent marketing strategy to generate leads.
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