Human-First AI Marketing Podcast by Avenue9 cover image

The Marketer’s Manual on Generative AI with John Suarez

Human-First AI Marketing Podcast by Avenue9

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Navigating Generative AI in Marketing

This chapter explores the challenges and misconceptions marketers face when utilizing generative AI tools for content creation. It emphasizes the importance of quality source material, first-party data, and collaboration among teams while discussing innovative features like AI-powered prospecting agents. The conversation also anticipates the future of personalized marketing, highlighting ethical considerations and technological advancements that could transform the industry.

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