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John Suarez
Co-author of The Marketer’s Manual on Generative AI and works at SmartBug Media. He is focused on AI-powered marketing strategies and HubSpot.
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Aug 4, 2025
• 31min
The Marketer’s Manual on Generative AI with John Suarez
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John Suarez, co-author of The Marketer’s Manual on Generative AI and a leader at SmartBug Media, discusses transforming marketing through AI-driven insights. He emphasizes the need for better context over more content, advocating for tailored approaches in AI strategies. Traditional blogging is losing its effectiveness, underscoring a shift to multi-format content. John also highlights the importance of quality inputs for AI tools and explores ethical considerations in personalized marketing. This conversation blends innovation with a human-first approach.
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