MarTech Podcast ™ // Marketing + Technology = Business Growth Marketing Automation Rules For SaaS Business -- Rachel Leist // HubSpot
Dec 30, 2021
Rachel Leist, Senior Director of Marketing at HubSpot, discusses marketing automation rules for SaaS businesses. They explore benefits like time scalability and overall business growth. Topics include triggering emails, streamlining customer experience, aligning outbound and internal automation, audience segmentation, and balancing customer information in marketing automation.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Exploring Effective Marketing Automations for SaaS Growth
03:22 • 3min
Balancing Outbound and Internal Automation for Seamless Customer Experience
06:30 • 2min
Exploring Audience Segmentation and Data Science in Marketing Automation for SaaS Businesses
08:05 • 2min
Balancing Customer Information in Marketing Automation
10:18 • 2min