GameMakers Unlock 82% of the Global Gaming Market: The Ultimate Localization Guide
Oct 2, 2025
Join Alexander Murauski, CEO of localization agency Alkonost, with over 20 years of experience in game localization, as he reveals how to tap into 82% of the global gaming market. He discusses essential strategies for effective localization, emphasizing the importance of starting from Day 1. Alexander shares insights on choosing languages, avoiding common mistakes, and the role of AI in enhancing quality while reducing costs. Discover how to strategically select localization partners and the balance between AI and human input for optimal results.
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Localization Unlocks Global Reach
- Only about 18% of the world speaks English, so English-only releases miss most players.
- Localizing even a few top languages unlocks massive additional audiences and store visibility.
Pick Languages Based On Marketing ROI
- Prioritize markets where you can support marketing, community, and customer support.
- Choose languages based on marketing ROI and acquisition cost, not only popularity.
Start Localization From Day One
- Start localization on day one and implement internationalization scaffolding as you build.
- Extract strings, add language switching, and prepare formatting, fonts, and RTL early.