Leveraging AI 31 | From Weeks to Minutes: An AI-Powered Step-by-Step Blueprint to Radically Boost Marketing Efficiency, with Ashley Gross, head of Global Campaigns at Commercetools
Sep 26, 2023
Ashley Gross, head of Global Campaigns at Commercetools, shares a step-by-step framework for event planning using AI. She discusses tools like Jasper for generating ideas and copy, and highlights the efficiency and effectiveness of using AI to streamline and accelerate business processes. The podcast also explores the implications of AI in business operations and covers recent AI announcements from Microsoft, Amazon, and OpenAI.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 6min
Using AI in Marketing Efforts and the Power of Jasper
05:59 • 7min
Determining Target Audience and Developing Buyer Personas
12:30 • 5min
Using LLMs to Generate Prospects
17:06 • 23min
Using AI to Streamline and Accelerate Business Processes
40:11 • 15min
Conclusion, Appreciation, and Microsoft's Co-Pilot 365 Announcement
55:16 • 3min
Implications of AI in Business Operations and the Importance of Strategy and Guard Rails
58:32 • 2min
Recent AI Announcements from Microsoft, Amazon, and OpenAI
01:00:29 • 6min