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31 | From Weeks to Minutes: An AI-Powered Step-by-Step Blueprint to Radically Boost Marketing Efficiency, with Ashley Gross, head of Global Campaigns at Commercetools

Leveraging AI

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Determining Target Audience and Developing Buyer Personas

This chapter explores the process of determining the target audience for a product, including identifying genres, themes, and unique selling propositions. It also delves into developing buyer personas based on job roles, industries, and daily pain points.

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