The Big Story Breaking down the popularity of Pierre Poilievre
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Jan 9, 2025 Chris Day, President of Winston Wilmont and former communications chief under the Harper government, dives into the surge of Pierre Poilievre's popularity. They discuss his authentic communication strategy and its effectiveness amidst political adversity. Day highlights the critical role of message discipline in boosting support and critiques the Liberal Party’s failure to counterattack effectively. The conversation also explores Poilievre's evolving leadership style and the shifts in voter priorities towards trust and governance in Canada.
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Poilievre's Messaging
- Pierre Poilievre's messaging resonates because he speaks to Canadians' lived experiences and acknowledges their hardships.
- He excels at using pithy, action-oriented language and relatable stories.
Message Discipline
- Maintain message discipline through repetition to ensure retention and combat short attention spans.
- Repeat key messages consistently across channels for better impact.
Liberal Strategy
- The Liberal Party hasn't effectively defined Poilievre, allowing him to shape his own narrative.
- They should have invested more in framing him negatively early on, similar to the Conservatives' strategy with Michael Ignatieff.