If a federal election were held today, nearly half of Canadians say they would vote for the Conservative Party of Canada.

Since 2022, Conservative leader Pierre Poilievre has grown the party’s support to record highs. But he remains a polarizing figure.

What’s behind the strategy that has the Conservatives riding high in the polls?

 Host David Smith speaks with Chris Day, the political communications expert and president of the public affairs firm Winston Wilmont. 

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