Chris Day, President of Winston Wilmont and former communications chief under the Harper government, dives into the surge of Pierre Poilievre's popularity. They discuss his authentic communication strategy and its effectiveness amidst political adversity. Day highlights the critical role of message discipline in boosting support and critiques the Liberal Party’s failure to counterattack effectively. The conversation also explores Poilievre's evolving leadership style and the shifts in voter priorities towards trust and governance in Canada.