Andrew Kortina, a co-founder of Venmo, reminisces about transforming a college project into a fintech phenomenon that processed $17B last quarter. He shares tales from their dorm room beginnings and the challenges of user engagement and fundraising. The conversation dives into the innovative advertising strategies that fueled Venmo's growth and the impact of humor in marketing. Additionally, they discuss Venmo’s role within PayPal and Kortina's exciting new venture, FIN, aimed at revolutionizing digital assistance.
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Quick takeaways
The journey of Venmo from a college-inspired idea to facilitating $17B in payments showcases the power of identifying market needs.
Andrew Cortina's transition from computer science to diverse disciplines highlights the importance of adaptive thinking in entrepreneurship.
Venmo's strategic acquisitions reflect its growth strategy, transforming from a peer-to-peer platform to a significant player in merchant transactions.
Deep dives
Launch of Bonus Show for Limited Partners
A new bonus show is introduced, allowing listeners to support the creators for $5 a month as limited partners. This format will explore topics not typically covered in standard episodes, including deeper dives into company-building themes. The inaugural episode focuses on venture capitalist jargon, featuring terms like 'Sideways Credible' and 'not raising right now.' The creators express excitement about this new avenue for content and sustainability of the show, indicating plans to reinvest funds into improving production quality.
The Venmo Acquisition Journey
The episode covers the acquisition of Venmo by Braintree and subsequently by PayPal, detailing its significance in the tech acquisition landscape. Recorded at a live event, the episode features co-founder Andrew Cortina, who shares insights into Venmo's conception and growth. The evolution of Venmo is tied to its initiation as a payment platform for diverse contexts, initially including a peer-to-peer functioning contextualized by college experiences. Cortina emphasizes how continual adaptations led to what Venmo is recognized for today, reflecting on entrepreneurial journey challenges and evolution.
Andrew Cortina's Entrepreneurial Background
Andrew Cortina's educational background and varied experiences point to an entrepreneurial spirit that fueled the development of Venmo. Starting as a computer science major, he shifted fields to blend philosophy and creative writing, preparing him for innovative thinking. The concept of Venmo stemmed from a need identified during college, viewing the cumbersome systems in place for peer-to-peer payments as problematic. His trajectory included involvement in startups like OMG Pop, which laid groundwork for the immense growth mindset required for later ventures.
Challenges in Funding and Growth for Venmo
Cortina discusses the difficulty Venmo faced in funding rounds, highlighting the persistent struggle for investment amid financial losses. The platform transitioned from part-time development to seeking full-time commitment without sustainable income. Discussions with potential investors often revealed skepticism about the business model, particularly concerning user growth versus profitability. These challenges set the stage for the critical decision to sell Venmo amid limited further financing prospects.
Venmo's Unique Position in the Payment Ecosystem
The conversation shifts to Venmo's unique niche within the payment processing industry post-acquisition, emphasizing its relationship with Braintree and PayPal. Cortina portrays Venmo as leveraging its social payment network to enter merchant transactions and maximize profitability. The platform aims to integrate seamlessly with businesses, transforming a user-driven model into one with significant merchant engagement. As Venmo continues growing within PayPal’s umbrella, it asserts its relevance, particularly for millennials accustomed to mobile transactions.
Ben & David are joined by special guest and Venmo cofounder Andrew Kortina for our first-ever SF live show! In front of a packed house we chronicle the journey of how two freshman-year roommates from Penn turned a healthy obsession with Craigslist and a fake podcast into an app that facilitated $17B of payments last quarter alone, producing not one but two landmark acquisitions along the way!
Note: the audio quality is a little rough due to some A/V issues at the live show. We apologize!