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Acquired Season 3 Episode 7: Venmo (live with Andrew Kortina)

Acquired

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The Impact of Humor in Marketing and Startup Growth Strategies

This chapter explores the success of a humorous advertising campaign that boosted product interest and user sign-ups, particularly in New York. It also examines grassroots marketing challenges faced by startups, drawing comparisons to innovative growth strategies of companies like Airbnb.

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