Jason Pratt and Dan Imdieke, co-owners of Cicerone, discuss beer education, misinformation avoidance, and engaging everyday drinkers. The conversation covers the program's evolution, community engagement, and the vital role of education in the beer industry.
Cicerone certification enhances beer knowledge and fosters community.
Combatting misinformation requires reliable sources and informed conversations in beer education.
Deep dives
The Importance of Beer Education
Beer education is crucial for both brewers and everyday beer drinkers, highlighted by the significance of the Cicerone certification program founded by Ray Daniels. The certification helps individuals understand and explain the intricacies of brewing. The program's recent transition to new owners, Jason Pratt and Dan Imdek, signifies a focus on broadening education within the beer industry.
Passion and Purpose in Beer Education
The journey through beer education, particularly in pursuing the Master Cicerone level, reflects a deep passion and intensity for the industry. The commitment to continuous learning and pushing beyond comfort zones is vital. Education in beer not only enhances knowledge but also sparks curiosity and fosters a sense of community among enthusiasts.
Combatting Misinformation in Beer Education
The challenge of combating misinformation in beer education, especially in the context of easily digestible but inaccurate online content, calls for reliable and reputable sources of knowledge. The focus is on instilling confidence and competence among beer enthusiasts to discern accurate information and engage in informed conversations.
Enhancing Beer Education for All Levels
Beer education initiatives aim to cater to a diverse audience, from casual drinkers to industry professionals, by providing varying levels of knowledge. The goal is to make beer education more accessible and enjoyable for individuals seeking to expand their understanding of beer flavors, styles, and industry trends.
We’re talking about beer education this week with the two new owners of Cicerone Jason Pratt and Dan Imdieke. From where it was, how to avoid misinformation, and how to get everyday drinkers involved, they will share their insight and plans for the organization.
Host: John Holl
Guests: Jason Pratt and Dan Imdieke
Sponsors: All About Beer
Tags: Education, History, Brewing, Cicerone
Photo courtesy of Cicerone
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