The Impact of Beer Education Programs and Certifications

The chapter delves into the significance of beer education in upholding the industry's reputation while also fostering innovation and growth. It discusses various training programs at major breweries like Miller Coors and Molson Coors, emphasizing the value of educating employees and distributors on a diverse range of beer brands. The conversation also explores the dedication needed to pursue certifications like Cicerone, highlighting the passion and commitment required for advancing in beer knowledge.