Cubicle to CEO 284. Build Trust in 4 Minutes: The Brand Video That Boosted Revenue by 600%
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Feb 3, 2025 
Join Mariana Henninger, an Emmy award-winning filmmaker and founder of Brand Magnetic, as she shares her journey in crafting powerful brand videos. Discover how a single 4-minute video skyrocketed her revenue by 600% through emotional storytelling. Mariana dives into the importance of personal narratives that create trust and connect deeply with audiences. Learn her proven framework for making effective brand videos that resonate and engage cold leads, transforming skepticism into eager interest.
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Cubicle to CEO Story
- Mariana Henninger transitioned from a senior video producer role at NBC to entrepreneurship.
- This was driven by a desire for autonomy and control after a year-long negotiation for a raise.
Brand Video Definition
- A brand video is a short, intentional story designed to build trust with cold audiences.
- It differs from other videos by focusing on emotional connection and top-of-funnel conversion.
Client Work First
- Mariana Henninger helped clients create brand videos for 1.5 years before making her own.
- This allowed her to understand her audience and what builds trust.