Emotional Connections: The Power of Brand Videos

A single video was the secret sauce to a 600% revenue surge for this entrepreneur.

In today’s case study, you’ll hear how Emmy award winning filmmaker and founder of Brand Magnetic, Mariana Henninger, created an emotion-driven Brand Video that didn’t just tell her story—but made her audience feel it. Since releasing this 4 minute — mini but mighty — video, cold leads have been sliding into her DMs saying, “I’m in.” No chasing, no convincing—just trust built faster than ever before.

This isn’t your average storytelling strategy. It’s about crafting a top-of-funnel asset designed to connect deeply with cold audiences and make you stand out in a crowded market — all on autopilot. Stick around as we break down the exact framework Mariana uses in her brand video —and how you can copy her homework.

Connect with Mariana:

• Watch Mariana's brand video: http://brandmagnetic.com/mariana
• Learn how to write a brand story that converts with this cheat sheet: https://brandmagnetic.com/cheatsheet
• Make your offer UNDENIABLE! Attend this Emotional Connection Workshop on February 25th: http://brandmagnetic.com/undeniable
• IG: @brandmagnetic
• http://linkedin.com/in/marianahenninger

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