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TOPLINE HOTLINE: How can a CEO advocate for a raise without appearing greedy?
Jul 4, 2024
Explore a female CEO's dilemma of balancing the need for more capital with negotiating a raise to protect her equity. Learn about strategies for effective negotiation, the importance of founder CEOs, and navigating discussions around advocating for a raise without appearing greedy.
12:43
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Quick takeaways
- CEOs can advocate for themselves by creating performance-driven incentive plans for alignment with company goals.
- In negotiation scenarios, CEOs should assert their true needs without overjustifying or compromising their bottom line to achieve favorable outcomes.
Deep dives
Negotiating Capital and Equity as a CEO
A CEO of a software company faced a cash crunch despite positive business indicators. She needed to seek additional capital from investors, realizing it could dilute her equity. The dilemma was how to negotiate effectively with investors to secure funding without risking her equity position. The key question was how to advocate for oneself as a CEO without appearing greedy, striking a balance between financial needs and equity protection.
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