Negotiating for Capital and Equity Position as a CEO Amid Financial Challenges

In this week’s mini-episode, our Topline hosts explore a real-life scenario faced by a female CEO of a software company. Despite overcoming challenges and showing positive results, the company faces a cash crunch. The CEO needs more capital from investors, knowing it will dilute her equity. Simultaneously, she wants to negotiate a raise to protect her stake. How can she advocate for herself effectively, balancing the need for funds with preserving her equity without appearing greedy?

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