The Hustle Daily Show Coca-Cola enters the ‘healthy soda’ wars
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Feb 19, 2025 Coca-Cola is diving into the booming healthy soda market with Simply Pop, aiming to challenge the likes of Olipop and Poppi. The conversation explores if it’s too late for this giant to reclaim market share. Additionally, Elon Musk debuts Grok 3 while Southwest Airlines faces hefty staff cuts to streamline operations. The hosts discuss how iconic brands must adapt to rising health-conscious trends amidst fierce competition from innovative newcomers. Tune in for insights on evolving corporate strategies and market dynamics!
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Coke Enters the Healthy Soda Market
- Coca-Cola is launching Simply Pop, a prebiotic soda, to compete with Olipop and Poppi.
- This move is a direct response to the growing "healthy soda" trend and Coke's stagnant revenue.
Declining Soda Consumption
- The U.S. soda market, while still large, has seen declining per capita consumption.
- This trend has impacted major soda companies like Coca-Cola and Pepsi, whose revenues have stagnated.
Shifting Consumer Preferences
- Mark Dent observes that higher-income households are shifting away from traditional sodas.
- He gives an example of kids' soccer games where coolers now contain healthier drinks instead of Coke or Pepsi.